Good design is 🙈 invisible
Think more, Design less
Strategic thinker crafting clean, effective
designs that seamlessly blend user
delight with business success.
My Design Approach
Research
Exploring data and
understanding the
users’ perspective
Strategy
Discovering the
intersection of business
goals and user needs
Design
From intricate complexity to elegant simplicity
Validation
Success is about being consistently good, not necessarily perfect
Case Studies
In the past 10 years, I’ve designed consumer-facing
products, business-facing products and internal tools for
brands worldwide.
ANZ-CLP
Atomic Design System
PenPal Design System
Creating a design system through the atomic design approach
ANZ-CLP
Mobile UX/UI Design
Path of Purchase
Leading users through the process of purchasing private health insurance within a health app
ANZ-CLP
Design System
Token Design
Care for Kids
Responsive System
Care for Kids
Redesigning Search Result Page (SERP) and Centre Listing Page (CLP) to improve user experience
Care for Kids
Web UX/UI Design
Company Website
Designing official website for a Victoria building company
ANZ-CLP
SaaS Product Design
ANZ Commercial Lending Platform
Designing a SaaS platform that create a more efficient credit decisioning process to fit for ANZ commercial strategy
ANZ-CLP
Monash IT Reward
Weed Detector
Designing a web application featuring image recognition which can be used by farmers and landowners for controlling harmful weeds
ANZ-CLP
Web UX/UI Design
Delta Building Automation System
Redesigning building management system for air-conditioning industry
ANZ-CLP
Web UX/UI Design
Online Shopping Website
Designing online shopping website for Melbourne local merchants

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